Digital Business Operations
Welcome to Tiny Digital Habits. We map your client journey from website through to pre qualification and service + delivery. Ensuring the people, process and tech work together so you keep track of every client enquiry, opportunity and retention follow up.
A marketplace directory can be easily wiped out by AI or Google Recommendations. It needs a clear purpose, questions with answers and user journey that helps people decide what they do or don’t want from a product or service.
At Tiny Digital Habits, we are building our own marketplace directory website portfolio and seeing how we can help others make more informed buying decisions.
You are welcome to follow along our building journey, or to try your hand at building your own marketplace or directory website.
Below, we have highlighted the process, people and software we use to build our websites - along with any strategies or “thinking” behind it. We infuse Go-To-Market-Engineering, Revenue Operations and Systems Design into Service Based Businesses.
We use a framework called: DECIDE, DEFINE and CONNECT, to prepare, plan and launch any website. Starting with the map → walkthrough workflow → then design one yourself or talk to us about your project.
Building a marketplace directory is about how you can help people decide, define and connect with a product or service.
The software and infrastructure you use can be confirmed, once the client journey has been mapped. Our three-stage framework helps you walk through the process, people and software to make those decisions:
Before you build, understand what you're creating and how people will get the most out of it. DECIDE draws on go-to-market strategy to help you clarify your audience, the problem you're solving, your value proposition and how your directory will reach the people it serves. You can explore the opportunity, consider your business model and establish a direction for launch.
Hover or tap a milestone to inspect the GTM focus.
Clarify who the directory serves and the specific pain points they experience when searching for buying answers.
A directory needs a business model and operating processes that work together. DEFINE draws on RevOps thinking to help you design the workflow and steps a person will go through to be a part of your ecosystem, understand how listings and enquiries will flow, consider how revenue will be generated, and establish the processes needed to operate and grow. Think through how people discover the directory, participate in it, and get value from it.
Hover or tap a component to inspect the RevOps workflow.
Design how visitors discover listings, filter categories, and find answers to their purchasing questions.
With your direction and operating model established, it's time to connect the systems that make your directory work. CONNECT draws on Systems Design to help you identify the right website platform, supporting software, integrations and data flows for your needs. The goal isn't to add more technology. It's to choose and connect the right tools to support the experience and business you've designed.
The CMS and hosting platform that powers your directory pages, listing schema, and content management workflow.
The webhooks, automation connectors, and data pipelines linking your intake forms, CRM, payments, and notifications.
The search engine, email platform, analytics, and business tools that make the directory run day-to-day.
You don't need to figure everything out from scratch. Our DIY Toolkit helps you work through each stage of the framework with practical resources that turn ideas into decisions and decisions into action. Each stage includes three types of resources to help you move forward.
Know what needs to happen.
Work through the key tasks, decisions and milestones for each stage, so you can see what you've completed and what still needs attention.
Know what you need to learn.
Understand the knowledge and capabilities required to plan, build and operate your directory. Identify what you can do yourself and where AI can run that operation.
Know which tools to consider.
Explore software and platforms that can support your directory, from building the website to managing listings, handling enquiries and supporting day-to-day operations.
The workbook brings DECIDE, DEFINE and CONNECT together in one practical place. Use it to capture your thinking, work through the decisions, document how your directory should operate, and map out the systems and technology you'll need. OR share it with your AI Chat of choice and have them run it with you. By working through the workbook, you'll build a clearer picture of what you're creating, how it will work, and what needs to happen next.
The goal: Give you the practical guidance to make informed decisions and build your directory with greater confidence.
An aggregator-agnostic software directory and implementation practice for Australian mortgage brokers. Centralized tool reviews, integrations, and setup templates, eliminating the hours brokers spent searching for software solutions.
Empowering mortgage brokers to reclaim 12+ hours per week by resolving the gaps between aggregator CRM tools and independent workflows.
The same operational lens, applied to the paddock. StationMate brings structured, workable systems to an agricultural sector still running on habit and memory, not software. Tracks sheep/cattle data, staff tasks, and chemical inventory.
Moving farm handovers from whiteboard scribbles and text chains to an offline-capable, simplified synchronization app.
Our newest marketplace directory venture: indexing verified Revenue Operations consultancies, fractional operators, and implementation software to help high-growth businesses make informed buying decisions.
Built natively on the DECIDE, DEFINE, CONNECT framework to test automated vendor verification and structured lead distribution.
✓ Connected: Directory projects pulled live from Payload CMS
A marketplace directory connects people with the businesses, services, resources or opportunities they're looking for. But bringing one to life means making decisions about its structure, user experience, functionality and how everything works together. Our DECIDE, DEFINE and CONNECT framework gives you a way to work through those decisions before and during the build. You can use the framework and DIY Toolkit to create your own directory, or work with Tiny Digital Habits if you'd like help designing and building it. Either way, the aim is the same: build a directory with a clear purpose, a considered structure and the right foundations to grow.
Decide the target market audience, the problem your directory solves, its value proposition and how it could generate revenue.
Define the user journey, listing structure, key interactions, enquiry process and the operational requirements behind the directory.
Plan your requirements into a website structure. Identify the pages, content types, navigation, features and user experiences you'll need.
Connect the appropriate Content Management System (CMS), directory functionality and supporting tools. Determine what needs to integrate and how information should flow.
Build the website, configure its functionality, add initial content and listings, and test the experience from the perspective of your users.
Prepare and check that the important client journeys flows work, your content is ready, your enquiry processes are in place, and you know how you'll maintain and improve the directory.
A framework creates direction. An action plan helps you make progress. Confirm your priorities, identify the work that needs to happen, assign responsibilities and establish the milestones that will take your directory towards launch. Use your workbook to track decisions, organise tasks and identify where you need additional skills, software or support. If you're building independently, this becomes your implementation plan. If you're working with us, it helps establish the scope, priorities and next steps for your project. The outcome: A clear, actionable plan for moving from preparation into the build and launch.
Launching your directory is the beginning of its next stage. Make it easy for people to understand what your directory offers, who it's for and how they can get involved. Prepare your launch communications, invite your initial audience, and give businesses and users a clear reason to participate. This is where your directory moves from something you're building into something people can discover and use. Think about how you'll announce the launch, attract your first listings, reach your intended audience and encourage people to return. And remember: launch is a starting point. Keep listening, learning and improving as real people begin to use your directory. The outcome: A directory that's ready to be discovered, used and developed over time.
Whether you want to build it yourself or work with us to bring it to life, let's talk about what you're trying to create. Tell us about your idea, the people you want to connect, and where you need help. We'll help you work out the next step.